What makes Litho Boxes perfect for your product advertising
Litho boxes are the most effective options when you need to clearly and stunningly brand your packaging, whether it be to brand your box or to advertise the product\s within. These boxes are created with printed visuals in mind; they allow you to create custom packaging while adding a brilliant glossy finish and bring your branded graphics to life.
In this blog, we’re going to talk about why and how litho boxes are your best option when you want to brand your packaging. First thing’s first though, we need to know exactly what litho boxes are and what makes them so effective for branding and advertising.
What are Litho boxes?
Litho boxes are regular corrugated cardboard boxes that are covered with a protective layer of litho lamination. Since corrugated boxes are less than ideal to directly print graphics or any form of visuals onto, litho lamination allows people and businesses to print out their visuals onto the sheet of lamination paper before it is laminated on to the box.
As such, corrugated boxes that have litho lamination applied to them, in essence, become litho boxes. This effective type of lamination offers both protection as well as a medium for brands to display their graphics on their corrugated boxes.
Now that we have a better idea of what litho boxes are, let’s take a look at the lamination process to get an understanding of why litho boxes are so effective for printing visuals onto your boxes.
What is litho lamination?
Litho lamination undergoes a process called lithographic printing, which allows businesses to print out their graphics onto the lamination before applying the sheets to their packaging. During the first phase of this printing process, printing plates are created with the desired image or graphic on them. Generally, you need one plate for each colour you use, so if you use the industry standard CMYK colour pallet, you’d need 4 printing plates in total.
During the actual printing, the image is offset (transferred) onto a rubber sheet that is then itself moved onto the substrate, which is the paper (or material) that is being printed onto. Once the material has undergone this process, the litho print is carefully applied to a layer of paper, which is then laminated properly onto the corrugated box once it’s dry.
Since corrugated boxes are some of the strongest packaging material you can invest in, it only makes sense that you opt for them over other options. In doing so, you’ll also do yourself justice by investing in litho laminating to bring to life any branding visuals you want to include.
Litho boxes offer the best medium for you to add eye-catching visuals to your boxes, but before you invest in them, you should know the best practices for adding visuals to your boxes. Check out this blog if you’d like to learn more!
Litho boxes offer the best medium for you to add eye-catching visuals to your boxes; if you don’t believe us, get in touch and ask away – we’re always ready to answer any questions you may have.