Should you add print to your boxes or leave them plain?
Long answer short, it depends. Printed boxes are used mainly for businesses that need to brand their packages with their company logo or with the relevant visuals. Plain boxes on the other hand are more common for individuals who just need a box to store their items. Many people do however use printed boxes to keep tabs on which boxes contain certain items.
To help out those who choose to use printed boxes over plain boxes, specifically businesses with ongoing distribution and deliveries in place, we’re going to take a look at 6 best practices for printing out any form of graphic, visual, or writing on your boxes – we hope this helps!
6 tips on using printed boxes
1. Use the top side wisely
It’s no secret that the first thing your customers see when they receive their package is the top side of the box. It would serve you and your business well to utilise this valuable real estate to further your brand’s objective of being memorable to your customers.
The top side of your packaging is undoubtedly the most crucial real estate on your boxes – it serves as the welcoming wagon when your customers receive their parcels. When placing your logo on the topside of your box, you should choose a variation that suits the packaging well in terms of aesthetic, as well as the box’s dimensions and size.
If you need some assistance in properly branding your boxes, we’ve got you covered! Get in touch with us today to get started.
2. Don’t let the corners catch you off-guard
When you’re branding your boxes with any type of print, whether it be your logo or any other relevant visual, you should avoid the corners at all costs. Here’s why:
- Overlapping your visuals on the corners may result in your customers not noticing your awesome visuals on the box, which is a huge disadvantage for your branding.
- If you’re tempted to move your graphic to the corner or your box, for example on the topside corner (perhaps because you might want to add a cool visual in the centre), don’t do it! This will only diminish the importance of the design, resulting in your logo having less of an impact.
3. Be creative with your branding placement
If you opt to go with an amazing visual to brighten up the top sides of your boxes, then we’d recommend that you be creative with your logo and create a chain with it on the sides of your packaging. This is simple to accomplish; all you need to do is place your logo on each of the horizontal walls of your box, and create a “chain of logos” that will surely get the attention of your customers and the people in their immediate vicinity.
4. Don’t forget about your socials!
When it comes to executing an effective integrated brand communications strategy, it’s essential that you use every single touchpoint of communication to your customers to your brand’s benefit. In this case, it’s in the form of including your social media handles on your packaging.
You can help boost your brand’s visibility on social media by including information about all the social networks your brand has presence on. A simple icon relevant to the specific network) and account handle will suffice, or you could also use a hashtag if you’re currently in the middle of a social campaign.
5. Text isn’t tricky
Using catchy texts in place of a logo or a relevant graphic can be a powerful way of getting people to remember your brand. This is because the text would help them associate a witty and catchy bit of writing with your brand, adding much value to your brand’s objectives.
6. Don’t be too shy to take a holistic approach
Having a few disjointed graphics or texts on your packaging can be great and all, but creating an entire experience using a series of well-placed texts and images can be powerful. Not only can it help you further a specific marketing objective you may have, it can also help keep your brand at the top of your customers’ minds for as long as the experience is memorable to them.
The bottom line?
So, plain boxes or printed boxes? Well, like we’ve said before, it all depends. If you’re a business looking to further your brand and capture a larger audience, you should never hesitate to use printed boxes. If you’re an individual who needs boxes for storage, there’s no need to waste money on fancy prints.
Either way, we’ve got you covered, plain or printed. If you’d like some assistance creating stunning printed boxes, or would like to get your hands on strong boxes for storage, contact us today to get started.